Tahan

Tahan, a Filipino word for "calm", is a high contrast display sans designed by @albertzedrick for editorial and brand identity use. This typeface is inspired by boutique stores, art deco, didone, and humanist typefaces. Its rounded apexes and vertices are what gave it its warm careful personality. Calligraphic strokes on the other hand, dictated the calm character of the typeface making it fit for lifestyle centric brands.